Welcome to Prime Fashion, a pioneering force in the Indian fashion industry since 1993. Our journey began with a vision to empower women through fashion, providing them with garments that not only make them look beautiful but also feel confident and comfortable.
To empower every woman to feel confident, beautiful, and comfortable in her own skin by offering thoughtfully designed ethnic wear that blends tradition with modern flair. At Iccha, we craft every kurti, co-ord set, and festive ensemble with love, care, and fabrics that breathe — ensuring style that speaks and comfort that lasts.
To be India’s most loved destination for ethnic fashion — a brand where every woman, no matter her size or style, finds something that truly fulfills her ‘Iccha’ (wish). We envision a future where handcrafted details, sustainable fabrics, and inclusive designs become everyday choices for fashion-forward women across the globe.
Over the years, we have built a reputation for excellence, quality, and innovation. Our brand, ICCHA by prime, is a reflection of our passion for creating clothing that is both traditional and modern, elegant and stylish. We take pride in our ability to blend the best of Indian craftsmanship with contemporary designs, fabrics, and techniques.
Our product range is diverse and extensive, catering to women of all ages, sizes, and preferences. From exquisite ethnic wear, including kurtis, suits, and lehengas, to stylish dress material and semi-stitched garments, our collections are designed to suit every occasion and style.
At Prime Fashion, we believe in the power of fashion to transform lives. We strive to create clothing that inspires confidence, fosters self-expression, and builds a sense of community. Our goal is to make ICCHA by prime a brand that is synonymous with trust, quality, and style, and to establish ourselves as a leader in the Indian fashion industry.
Join us on this journey, and experience the art of fashion like never before.